The campaign includes the introduction of the online travel platform, www.greecebygreeks.gr, which features some of Antetokounmpo’s favorite Greek destinations, beaches and flavors, highlighted through pictures, comments and travel information. The content is currently available in Greek.
AEGEAN is urging Greeks and foreigners of all ages to support the initiative by sharing their own “secrets” with visitors, who wish to get the best Greece has to offer.
These may include a remote beach, a spot offering a spectacular view, a custom not included in tour guides or a sweet made only once a year.
Antetokounmpo will then reveal these “secrets” to the rest of the world through a broad promotional campaign, which will run by AEGEAN from October 2017 onwards.
Within the framework of the “Greece by Greeks” campaign, AEGEAN presented a TV spot featuring Giannis Antetokounmpo, which will be broadcast throughout the Greek media.
Source : GTP Headlines